HELLO

NEVER FINISHED!

I'm Maddison, a designer and illustrator with poison ivy immunity. Below you'll find a selection of my work completed for freelance and one-off projects. I've also been working as the creative director for a Lansing radio station and as the graphic designer for the MSU Broad Art Museum. Click around for more!

MUSEUM

As the MSU Broad's Art Museum's graphic designer, I've worked within our preexisting brand while pushing the boundaries of art museum stereotypes. During my time there, I've developed the identity for our experimental community center: Art Lab. It was important to differentiate the Lab (an educational public art-making space) from the Museum (a classic modern art museum) while still maintaining the connection between the two. 

RADIO

At Impact 89FM, I developed a newer, more sustainable brand identity that helped visually transition our station out of our clunky college radio days into a modern, capable organization.  Our visual identity is now representative of all different facets of Impact's endeavors, each of which works independently and as a unified group. 

ROALD DAHL COVERS

For many of us, Roald Dahl's books still elicit vivid childhood memories. With larger-than-life characters, witty plot twists, and fanciful environments, the Dahl stories are instantly recognizable. For this series of cover redesigns, I wanted to demonstrate each story's cultural iconicism by subtracting all but the most basic imagery of each plot. Even without detail, the illustrations and titles stir up strong memories of these books. This series has been awarded three Addy awards (Gold in Category and Judge's Choice; Silver in State Awards).

CLIMATE CHANGE 

CALENDARS

This 2020 calendar is an abstract data visualization system documenting 100 years of climate change. I chose the format of a calendar in order to provide a sense of scale. By condensing 100 years into 30 days, it's easier to conceptualize the rate at which we are affecting out planet. Each month documents a different measure of climate change: temperature, sea levels, land use, and CO2 emissions. In addition, each variable is charted in a different way. For January, the color of the date corresponds with the temperature increase (pink is a 40 degree difference, dark blue is a 0 degree difference). The sea levels in August are visualized by the size of each date. September charts land use by visualizing the increasing spread of human industry. Emissions in November are charted on an X/Y axis. The data for these graphics come from national weather histories, NASA, and the Environmental Protection Agency. This is an ongoing project.

FUTURISM GOSSIP MAG

This magazine is an exercise in contrasting content and form. With content compiled and written by me, I created a gossip column regarding science, technology, and philosophy. The form of the gossip magazine initially seems to contradict the seriousness of scientific journalism, but the two concepts come together to form a more enjoyable read than either would have provided on their own.

EDITORIAL ILLUSTRATION

Below is a small selection of my freelance illustration work. Clients include: Dark Horse Comics, Eater Magazine, Vox Media, The School of Visual Arts, and the Outline.

© 2020 Maddison Chaffer

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